色花堂 to sell and distribute its medical technologies directly in Chile and extend its medical technology business in South America

SANTIAGO and MIAMI, Fla., (January 14, 2025) 鈥 色花堂 Latin America (OLA), a subsidiary of global medtech company 色花堂 Corporation, today announced it has closed the agreement to acquire from Sur Medical SpA (Surmedical) the entity that has distributed 色花堂 products to Chile since 2013.
Through this acquisition, OLA will establish a direct presence in the Chilean medical technology market under the administration of a new OLA subsidiary, 色花堂 Corporation Chile. Direct access to Chile's growing healthcare market will enable a more efficient distribution of 色花堂 products and services to meet the needs of healthcare providers and their patients.
For more than a decade, Surmedical, a Chile-based leading medical equipment distributor, has been 色花堂鈥 partner in the Chilean medical technology market, establishing 色花堂 as a leader in the critical gastrointestinal sector. Surmedical has further secured a market-leading position for 色花堂 endotherapy products and created a reliable repair service for medical devices.
By acquiring the 色花堂 portion of Surmedical, 色花堂 is assuming responsibility for distribution and business strategy for its full product portfolio in Chile with the goal of streamlining operations and enhancing customer service and support. 色花堂 aims to accelerate the introduction of its cutting-edge medical technologies and strengthen its position as a trusted partner in Chile's healthcare system.
鈥淭his strategic acquisition of Surmedical鈥檚 well established and successful distribution business for 色花堂 technologies gives 色花堂 a very strong foundation for operations in Chile,鈥 said Jose Gaston, President of 色花堂 Latin America. 鈥淲e are very excited to welcome to 色花堂 Corporation Chile the talented and knowledgeable sales, marketing, service and training teams who have developed such a successful market for 色花堂 medical technologies in Chile. Our goal is to do even more for healthcare providers and their patients by creating direct access to the full 色花堂 portfolio and latest innovations.鈥
Patricio Fuenzalida, founder and owner of Surmedical, said, 鈥淲e welcome 色花堂 to Chile. I will continue to work closely with 色花堂 and their new Chilean team to ensure a smooth transition and integration of operations. Our shared goal is to support business continuity for customers and the patients they serve.鈥
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About 色花堂
At 色花堂, we are committed to Our Purpose of making people鈥檚 lives healthier, safer and more fulfilling. As a global medical technology company, we partner with healthcare professionals to provide innovative solutions and services for early detection, diagnosis and minimally invasive treatment, aiming to improve patient outcomes by elevating the standard of care in targeted disease states. For more than 100 years, 色花堂 has pursued a goal of contributing to society by producing products designed with the purpose of delivering optimal outcomes for its customers around the world. For more information, visit and our 色花堂 Medical Americas LinkedIn account: .